THE PLATFORM
Built around recurring revenue. Not on top of it.
RollerUp is a modern software platform for operating and growing car wash businesses. Most POS systems were built to process a wash, print a receipt, and move on. We were designed from the ground up for operators who run membership businesses.
“Choosing Roller Up was one of the easiest decisions we've made. The POS transition was completely seamless - our customers didn't even notice the change, and our team picked it up immediately.”
Bill Martin, Metro Express Car Wash
FOUR DRIVERS OF REVENUE GROWTH
Increase Membership Conversion and Lane Throughput
Fast check-in, frictionless signups, and seamless lane-side upgrades. More members captured at the moment they're most likely to convert — not later, not through a separate flow, not after they've already driven off.
Reduce Involuntary Churn
Resilient billing infrastructure, automated payment recovery, and proactive lifecycle tools keep members active without operators having to manage it manually. Members who would have quietly churned due to a failed credit card are recovered automatically.
Unlock Revenue Visibility
Performance by location, conversion rates, churn trends, revenue by plan — all in one place. No digging through separate tools. Clear visibility into what's working so you know exactly where to act.
Simplify Multi-Site Scaling
Centralized pricing, promotions, and management tools built for operators growing beyond one location. One view, no syncing, no replication delays, no managing each site as its own island.
Architecture matters.
Most systems started as transaction processors and added membership later. The architecture shows, and operators feel it every day. RollerUp was built the other way around — recurring revenue is the foundation, not a feature. That architectural foundation also makes something else possible: a safe path for operators to move off legacy systems.
Cloud-native with modern payments (contactless + mobile wallet)
Payment recovery built into the billing engine
Centralized multi-site controls
Full membership lifecycle in one system
Migration as a core capability — protecting the revenue engine
Flexible for how the industry evolves
Speed at the lane, reliable payments, clean data — those are table stakes. Everything else we built is designed to help you grow.